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"Scratch & Click" Arovit's NEW hypo-allergenic petfood website
In a market that is increasingly concerned about food additives and speciality feeding, Arovit has developed a range of exclusion diets for dogs called 'H-Allergen HA+' that restrict recipes to using only single meat protein sources – putting less strain on a dog's digestive system.
The range was launched at the May 2009 PATS show in Harrogate and has since been showcased at the PLMA in Amsterdam.
But - not only is there a new hypo-allergenic range in the marketplace; there's a new interactive website to support both customers and retailers too.
www.hypoallergenic-petfood.co.uk was launched on Friday 3rd July. Visitors to the site will find an online allergy tool, guidance on how to use the free downloadable H-Allergen HA+ allergy diary, and opportunity to join the H-Allergen HA+ dog gallery. In addition, the site is supported by extensive reference materials on many related pet nutrition issues, and downloadable sales tools for retailers including Q&A booklets and on-shelf DL flyers.
'The site is intended to support and guide decisions to feed – or to list - a hypo-allergenic petfood...' commented Ella Price, Arovit's Marketing Manager '...we are confident the range will sell itself, but both customers and retailers need a reliable information source in an increasingly complex niche market. Arovit is keen to provide that support.'
And with a dedicated online hypo-allergenic 'Health Centre', Arovit certainly has done just that.
For any further information please contact:
Arovit Petcare (UK) Ltd
Larkshall
East Wretham
Thetford
NORFOLK
IP24 1QY
Tel: 01953 497100
E-mail: eprice@arovit.net
Web: www.arovit.net
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H-Allergen HA+ products are underpinned by solid research. Scientific
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About our ingredients
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